Kylie Jenner’s Prominence On Social Media
The influence celebrities have on social media should not be undervalued.This is due to their massive followers on social media. A tweet by Kylie Jenner toward Snapchat, for example, caused losses worth billions of dollars in one month. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
She uses the influence by promoting products or companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Therefore, her tweeting about it made people aware. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hence bringing in a celebrity will bring more people.
Kylie Jenner marketing power on social media can be accredited to cosmetics success. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it. On the other hand, when it involves a celebrity to promote a certain brand, their fans and other people will develop trust toward that product and use it which will make it prosper. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. Therefore having celebrities like Kylie Jenner promoting a product will, in turn, bring more people who follow her to use that product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics lineShe also used her Forbes fame to her advantage because this motivated her in opening her cosmetics business.
Being a businesswoman and a mother, Kylie Jenner uses her marketing skills to prove that women can do better.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family. By using the social media influence, Jenner proves this stereotype wrong.Jenner Uses her cosmetics business to make brands that target mothers because she will be one too. However brands contribute majorly in relation to forces from outside and growth, Kylie Jenner’s audience has not been affected hence interesting even after she decided to focus on mothers.This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.